WHERE
YOUNIQUE
HAPPENS
Infinitas =
AXON × THE PARTNER.
Think before lift
Industry
Industrial Automation / B2B Technology
Service
Brand Strategy / Brand House Design / Narrative Development / Team Facilitate
Summary
While most forklift retrofit companies compete on specs and cost, AXON’s CEO Edward asked a different question: What if logistics could be smarter? With a background in materials science and university professor, he imagined a brand inspired by neuroscience — one where motion begins with intention. THE PARTNER helped turn that vision into language, shifting AXON from traditional manufacturing to a forward-thinking narrative in autonomous mobility.
What we did
- The story began with a single shift in mindset: what if logistics could think before it moved.
- “Moving with intelligence” became more than a concept. It turned into a philosophy teams could speak, share, and stand behind.
- Neuroscience and automation — once abstract — were translated into a story that made sense to both engineers and clients.
- AXON stepped beyond retrofits. It found its place in the AMR movement, not just as a builder of machines, but as a voice in next-generation mobility.
