More than beverage,
We create the value of fruits.

Industry

Food & Beverage / Franchising

Service

Brand Strategy、Brand House Design、Narrative Development、Team Facilitate

Summary

Da Yung’s has always believed that fruit is more than flavor. It carries the story of land, farmers, and seasons — and that story deserves to be told, not just tasted. When the brand stepped into the world of HPP bottled juice, it wasn’t chasing a trend. It was asking a question: how do you keep something honest, even when it leaves the farm? THE PARTNER helped shape the answer — through language, structure, and belief. Now, every bottle carries more than juice. It carries where it’s from, and what it stands for.

What we did

• It started with a question: if fruit has a story, how do we keep it alive inside a bottle.
• The team co-created a language that spoke from the fruit’s point of view — not about flavor, but about where it grew, and who cared for it.
• We built a shared language system that could live on packaging, in stores, and in every team conversation.
• The BRAINstorming of THE PARTNER training system made that language part of the culture — so every person, from farm to frontline, could speak it with confidence and care.