Shape living for the better

Industry

Home Appliances

Service

Brand Strategy / Brand House Design / Brand Omnichannel Communication Design

Summary

Born in Sweden, Electrolux is a century-old brand that treats the home as a space for design. They believe a better life shouldnʼt be a luxury — it should be the default. From the worldʼs first vacuum cleaner to todayʼs kitchens, laundry rooms, and living spaces, Electrolux brings together Nordic design and modern technology to create small, daily moments of “just right.” With THE PARTNER, the brand found a new language to reconnect with the Taiwan market — not just to show the product, but to make its value understood.

What we did

• Started with a lifestyle-first perspective. THE PARTNER helped Electrolux build a brand voice that felt native to everyday life in Taiwan —%not just explaining what the products do, but what they mean to the people who use them.
• Aligned storytelling across teams — from brand, sales, and CRM to retail and customer service. We built a consistent language system that gave Electrolux a unified tone across every touchpoint.