Make Every Bit Count

Industry

Food & Beverage

Service

Brand Naming / Brand Strategy / Brand House Design / Brand CIS Development / Narrative Development

Summary

Some brands chase innovation. Just Make Tea chases quiet. It began with a simple idea: do one thing, and do it well. No trends, no noise — just high-mountain Lishan tea, handpicked and cold-pressed, made to taste like where it comes from. This isnʼt a story about process. Itʼs about focus. How one tea, made with care, can carry the voice of a place. How a drink becomes a presence. We didnʼt give the brand words. We helped it say what it always meant to say.

What we did

• Named the brand with intention. “Just Make Tea” wasnʼt a slogan. It was a focus line — a promise that defined what the brand would say no to.
• Built a calm, deliberate tone of voice that carried across every channel — from Michelin tasting menus to airline carts, boutique shelves to internal briefs.
• Develop a full brand system, guiding design, narrative, and bottle design.