Hoholistic Brand Case Study

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李穎宗, 在意設計 執行長

Industry

Interior Design / Architecture

Service

Brand Strategy / Brand House Design

Summary

Holistic Design doesnʼt decorate space. It studies people — their habits, their needs, their unspoken rhythms of daily life. When the brand decided to redefine itself, it wasnʼt a visual update. It was a matter of alignment — between what the brand believed and how it was being heard. THE PARTNER helped shape that alignment. We built a language system grounded in observation and care, one the team could use with clarity and clients could trust. From philosophy and tone to a full redesign of their own office, the brand now lives as it works: by adapting to people, not asking people to adapt to it.

What we did

  • Helped the team articulate their belief in human-centered design, and turned it into a working language system.
  • Unified tone across internal and external touch points — from client presentations to casual conversation.
  • Refined the brandʼs visual communication tools across everything from naming, proposals to brand rituals.
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