The story doesn’t start with a bar of soap.
It starts with a mountain.

Industry

Clean Beauty / B Corp

Service

Brand Strategy / Brand House Design / Narrative Development

Summary

In today’s market, “natural” is no longer enough. What people seek is something deeper — a daily ritual that reconnects them with their body, the land, and a sense of meaning. YUAN began with a bar of handmade soap, but what truly defines the brand is its relationship with Yangmingshan — a place, a rhythm, a source of quiet healing. THE PARTNER helped YUAN find a voice that speaks not only of ingredients, but of intentions : A philosophy of co-living and co-thriving, rooted in soil, in care, in clarity.

What we did

• It began with a quiet principle : what flows through the body should return to the earth. That idea became the brand’s inner compass.
• Healing, not hygiene, became the tone. A way of speaking that felt gentle, rooted, and calm — like the land it came from.
• Yangmingshan was no longer just the source of ingredients. It became the emotional origin of the brand.
• “Co-living and co-thriving” turned into a voice everyone could carry — from labels and signage to farm tours and daily conversations.