A century of brewing, for one perfect bottle.

Industry

Food & Beverage

Service

Brand Strategy, Brand House Design, Brand CIS Development, Narrative Development

Summary

Century Grass is a family brand from Yuanlin, with over a century of experience in mesona tea. Through a six-step process, each blade of grass becomes a bottle of clarity — pure, dark, and quietly powerful. The tea is dark, yet clear. Sweet, yet dry. Subtle, yet unforgettable. It captures the most restrained, most refined essence of Taiwanʼs herbal tradition. With THE PARTNER, Century Grass launched a new bottled expression — a modern translation of a heritage drink, made for everyday life.

What we did

• THE PARTNER started with the story behind the tea — not just how itʼs brewed, but why itʼs worth preserving. From six generations of quiet craftsmanship, we helped extract a brand language rooted in time, clarity, and the restraint that defines true mastery. From the black bottle to the choice of silence over sweetness, every element was designed to feel intentional, minimal, and culturally resonant.